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Suicide Prevention Champions Communication Toolkit

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People across West Yorkshire are being encouraged to sign up as Suicide Prevention Champions and join the effort to reduce the area’s above-average suicide rate.

West Yorkshire Health and Care Partnership’s new campaign urges everyone to play a part in helping to lower the suicide rate by taking an active role in challenging stigma and raising awareness.

Signing up as a Champion takes minutes online. It involves watching a 20-minute video and making a pledge – big or small – about how you plan to promote suicide prevention at home/in the community or at work.

Champions will have access to the latest suicide prevention news, resources, support services and information to help spread the word and encourage action.

The most recent figures show West Yorkshire continues to have a higher suicide rate than England as a whole, with a rolling three-year rate in 2021 of 13.2 per 100,000 people, compared to 10.4 per 100,000 nationally. This was a rise from 12.6 in West Yorkshire in 2018-2020.

For more information and to sign up, visit https://suicidepreventionwestyorkshire.co.uk/becomeachampion

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