Free webinars: Winter Vaccination Programme - Building Vaccine Confidence
Building on the success of the Covid-19 Vaccination Webinar workshops responding to Vaccine Hesitancy, PHE has commissioned a similar workshop, initially with a flu focus but also built around the new Winter Vaccinations campaign which includes Covid-19. This is aimed at trusted community champions who are already embedded in our communities as well as those who are in none clinical public/patient facing roles building on every contact counts, especially where flu vaccination uptake has been low, for example in areas of high deprivation, ethnic minority groups, 2&3 year olds and those in at risk categories.
The Webinars are aimed at:
- Key VCS partners and/or local authority community champions lead.
- Drug and Alcohol Services
- Interpretation services
- Traveller communities
- Religious/Faith leaders & Groups
- Healthwatch
- Ambulance staff
- Sure Start children’s centre workers
- Food bank staff
- Health Visitors
- Reception/admin staff
Concept and Objectives
There is some concern that due to low flu circulation and potential opinion that Covid-19 vaccination is more important, uptake of flu vaccination may not be as good as previous years. In addition there is an added need to address the inequalities in uptake of flu vaccination seen in previous years which has been further exacerbated by the pandemic.
Vaccine hesitancy amongst some eligible populations can present a risk to population health and more often negatively impact some of our poorest communities and/or risk groups. Conversations are powerful, therefore the provision of skills training that uses the principles of Making Every Contact Count (MECC) and Motivation Interviewing (MI) is an important skill that can be utilised to combat disinformation and myths and whilst providing the necessary reassurance and confidence in what is a safe and effective vaccine.
The skills training covers:
- How can we work together to build vaccine confidence, what we know and how this links to health inequality
- Core skills and processes (OARS, Evoke-Provide-Evoke, Decisional Balance, and the 3As)
- Skills practice – Building confidence in the vaccine
- Resources that staff can use to respond to questions and concerns
The session will be interactive and include modelled conversations that showcase the core skills and processes being used. The application of this work can be far-reaching. Although this is focused on Flu Vaccinations, these skills can be utilised for childhood immunisations, Covid vaccine, cancer screening and other health-promoting activities
This provision has been funded by NHSEI as part of the Yorkshire & Humber Flu Programme and will be delivered in partnership with PHE Y&H. Each workshop can caterer for 30 people and lasts for 2 hours, dates available from the 4th – 15th October.
Click here for further information and booking links