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Airbnb Best of British Fund – Promoting ‘Must-Do’ Cultural Experiences

  • Overview: A limited number of grants are available from Airbnb for a broad range of UK based groups or organisations to help local communities and local businesses across the UK transform into must-do cultural experiences. Supported by VisitBritain.
  • Total Fund Value: £1 million
  • Grant Amounts Available: £25,000, £50,000, or £100,000
  • Deadline: 23 November 2025
  • Purpose
    • Support UK hospitality businesses facing financial pressures.
    • Encourage Brits to explore lesser-known areas of the UK.
    • Promote authentic, local cultural experiences.
  • Eligible Project Categories
    • Nature & Outdoors – Promoting exploration of UK landscapes.
    • Food & Dining – Highlighting UK food culture.
    • Music & Arts – Showcasing UK’s creative influence.
    • Culture & Heritage – Celebrating UK traditions and history.
  • Eligibility:
    • Sole traders
    • Registered businesses
    • Charitable organisations
    • Publicly funded organisations
    • Projects must enhance local tourism and visitor experience.

Shops/Banks/Businesses

Amount/Type of Funding

Large Grants (Over £10,000)

Website

airbnb.co.uk

How to apply

Online

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